Solution

Contents

Strategy for Proximie. 3

1. Introduction.. 3
2. Outline of the Business Model 3

Value Proposition. 3

Customer Segments. 3

Revenue Streams. 4

Key Resources. 4

3. Analysis for Internal / External Consistency. 5

Internal Consistency. 5

External Consistency. 6

Strategic Fit of Proximie’s Business Model 6

4. Sources for Competitive Advantage. 7
5. Recommendations for Healthcare System.. 8

People Management for Proximie. 10

1. Introduction.. 10
2. Challenges. 10

The acquisition and retention of talent 11

Alignment with diverse culture. 13

Development of Leadership Roles. 13

3. Recommendations. 14

Targeted Talent Retention. 14

Cross-Cultural Integration. 15

Leadership Training and Succession Planning. 16

4. Conclusion.. 16

Marketing Objective Proposal for Proximie. 16

1. Introduction.. 16
2. Challenges. 17
3. Recommendation. 18

Customised Marketing Campaigns. 18

Strategic Partnerships. 18

Robust Compliance Framework. 19

Engagement through Technology. 19

4. Conclusion.. 19

References. 20

Appendices. 22

Figure 1: Proximie on a mission to improve the safety, accessibility, and productivity of surgical care. 5

Figure 2: SWOT Analysis for Proximie. 6

Figure 3: VRIO Analysis for Proximie. 7

Figure 4: Population with no surgery access. 11

Figure 5: Proximie’s Growth journey from 2016-2020. 12

Figure 6: Harvard HRM model 13

Figure 7: Herzberg Two-Factor Theory of employee satisfaction. 15

Figure 8: A summary of Proximie’s PESTLE Analysis. 18

Table of Abbreviations

Strategy for Proximie

1. Introduction

This report looks at the specific strategy of Proximie, a health tech company which uses extended reality (XR) to develop virtual connected operating rooms that are beyond geographical borders. Using knowledge from the theoretical framework of strategic entrepreneurship, innovation and leadership, the paper discusses the creation, delivery and capturing of value in the Proximie business model and its internal and external consistency. As a result of evaluating the value proposition that Proximie offers together with the analysis of how such propositions meet the needs of the healthcare providers, recommendations will be given on how to expand the business in a specific national healthcare system, in this case the Saudi Arabia’s Ministry of Health (MOH), in order to gain competitiveness and generate sustainable growth.

2. Outline of the Business Model

Value Proposition…

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