Question

Outline of the Business Model (300 words)

Summarize Proximie’s business model by focusing on how the company creates, delivers, and captures value. Describe the core elements of its business model (value proposition, customer segments, revenue streams, key resources, etc.). Clearly identify the main components that allow Proximie to operate effectively in its market.

Solution

2. Outline of the Business Model

Value Proposition

 The business model of Proximie is geared toward revolutionising surgery and healthcare processes by bringing remote presence and interaction through the use of XR technology. The value proposition can be summed up as making quality surgical care available to patients anywhere in the world and improving international consistency in surgical care (Proximie, 2024). Proximie does this through offering an innovative service that enables remote clinicians, industry’s medical device specialists, and experts to join operating theatres globally to remotely take part in the services and collaboratively consult in operating theatres in real-time by means of augmented reality and high-confidential communication channels.

Customer Segments

The platform targets two primary customer segments: MedTech firms and related health care organisations (hospitals, health systems, integrated delivery networks (IDNs). In the case of medtech, Proximie operating as a professional platform for education, sales, Research and Development, and market research enables medtech companies to use their technologies more efficiently and get real-time feedback, through its many features enabling a global reach (see appendix 2). For hospitals and healthcare systems, Proximie represents a highly effective, fully customisable and easily integrated surgical support, training, and quality improvement solution that can be used in low bandwidth or challenging environments.

Revenue Streams

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